“Jobs to be Done” Doesn’t Work. (But one of these options might)

Photo by Clem Onojeghuo on Unsplash

Before we go any further, I need to be clear that I absolutely, totally, and completely believe in Jobs to be Done. In fact, more than once, I have uttered the words, “Jobs to be Done is a hill I will die on.”

Which means that I died a little inside when a client recently said to me,

“Jobs to be Done is amazing. ‘Jobs